It’s
Easy to Enter
Three Communications Divisions:
Management,
Skills and
Creative
Submission Deadline:
July 24, 2008
Late Submission Deadline: July 29 (Late
Fee applies)
Sorry, we cannot qualify or judge entries received after
the final deadline, nor can we
refund entry fees for disqualified
entries.
Entry Requirements
Work that was produced and completed or substantially
completed between July 1, 2007 and June 30, 2008 is
eligible for entry into the 2008 Silver Quill
competition.
To be eligible for consideration, entries must be
received before 5 p.m. on
July 24 or
July 29 (Late Fee applies).
How
to Enter
Your entry should include:
1. ENTRY
FORM:
Please print or type.
Send two
completed forms (original and one copy) with each entry.
You may send one check covering all your entry fees.
2. PAYMENT:
include credit card
information or attach check for full amount payable to
IABC Heritage Region Silver Quill
1. One
check may be submitted for multiple entries.
2. Click
on the menu above right for the fee schedule.
3. Entries
not accompanied by fee payment will be disqualified.
4. Entries
received with the wrong entry fee will be judged, but
results and any subsequent award will be held pending
receipt of correct fee payment.
3. WORK
PLAN: Submit
two
copies.
See additional information
below.
4. WORK
SAMPLE: Submit
two
copies.
See additional information
below.
Entries that do not
include two copies of the Entry Form, the Work Plan and
the Work Sample may be subject to disqualification.
Review our final checklist before you
send!
5. MAILING
INSTRUCTIONS:
Send entry forms, payment
or payment information, work plans and work samples by
the deadline to:
IABC Heritage Region Silver Quill Awards
c/o IABC Washington
10378 Democracy Lane, Suite A
Fairfax, VA 22030
6. SHIPPING
INSTRUCTIONS:
If you ship your entry, please arrange
for tracking so that you have proof that your entry
arrived on time and at the correct location.
7. ENTRIES
WILL NOT BE RETURNED
Work
plans must be printed on 8.5 X 11-inch pages, no
columns, with at least ½-inch margins and a minimum font
size of 10 points. Work plans should not exceed two
pages.
All
entries must be contained within a one-inch or smaller
binder or folder UNLESS a single piece of your work
sample, such as a videotape, book or three-dimensional
item, is critical to the entry and exceeds the
dimensions. In this case, you may package the entry to
accommodate your work sample; however, the supporting
material must meet the size requirements.
Work
plans must include the following subheadings:
-
Entrant’s name(s)
-
Title of Entry
-
Division or Category and subcategory (if applicable)
-
Organization’s Name
-
Client organization or outside agency (if
applicable)
-
Time Period of Project – the entry must have
produced measurable results between July 1, 2007 and
June 30, 2008. If the entry is a multi-year project
or program, only the materials related to the
above-named time period will be considered.
-
Brief description – submit two or three sentences
that IABC can use to describe your entry.
WORK PLANS SHOULD CLEARLY IDENTIFY AND
ADDRESS EACH OF THE FOLLOWING:
-
Need/Opportunity
– describe the issues faced, outlining any impact on
performance, reputation, image, profits,
participation, etc. along with any formal or
informal research findings that support your
analysis of the need or opportunity.
-
Intended Audience(s)
– include the key characteristics (needs,
preferences, demographics, etc.) that you took into
account in developing your solution, including any
research you conducted.
-
Goals and Objectives
– realistic, measurable expected outcomes
-
Solution Overview
– tell us what you did, how and why you did it.
Identify key messages, tactics and communication
media.
-
Budget and challenges
– include the project’s costs and describe any
limitations or challenges that you faced, including
special circumstances and how you addressed them.
-
Measurement/Evaluation of Outcomes
– how did you measure results?
WORK PLANS SHOULD CLEARLY IDENTIFY AND
ADDRESS EACH OF THE FOLLOWING:
-
Project summary
– Give an overview of the project, including the
business need or opportunity your creative solution
addressed
-
Intended audience(s)
– describe the needs, preferences and demographics
you took into account in developing your solution
-
Objectives
–
what were the expected outcomes? How did they
contribute to the business need or opportunity
-
Key messages/themes
– what did you hope to convey
-
Creative Rationale
– summarize your creative solution and the logic
that supported it
-
Results
–
in what way did you achieve your objectives? Discuss
your budget, resources and schedule.
The
work sample contains the supporting material
illustrating your communication program – videotapes,
publications, design work, writing, photography,
software.
You
may include scripts, an executive summary of research
results, the media buy, etc. The work sample should
represent the scope of your work.
TECHNICAL SPECIFICATIONS
ELECTRONICS / DIGITAL ELEMENTS
Electronic and interactive work samples should be
viewable on Windows or Macintosh equipment. Please
indicate Windows or Macintosh on your work sample.
For
web sites, provide the URL or IP address of the site in
your entry. For intranets or limited, secured access
sites, consider submitting a “Tour of Work Sample” on a
CD-ROM. Electronic entries will be disqualified if they
contain viruses, if they disable or require disabling of
any part of the computer system used in the judging, or
if judges cannot view or install work samples using the
instructions provided.
Include a summary of your electronic submission (screen
shots with captions, storyboards of select scenes, etc.)
Send color photos of large or heavy items.
PUBLICATIONS
Submit three consecutive issues as one entry, whether
the publication is print or electronic. For semi-annual
publications, submit both issues. For annual
publications, including annual reports, submit one
issue. Indicate the frequency of publication in your
work plan.
PHOTOGRAPHY
Submit your entry in the context in which it was used.
Where the photo format was oversized, submit photos no
larger than 8 X 10 inches of the entire project along
with individual photos as necessary to convey the
project’s scope.
PROGRAMS AND CAMPAIGNS
Enclose representative samples of multiple program
elements including photographs of large or bulky items.
WRITING SAMPLES
Provide tearsheet or other evidence of use. For
recurring features or columns (Category 19), submit
three different samples as a single entry. For scripts
(Category 18),
submit typed entries on 8.5 X 11-inch paper.
VIDEOTAPES
Submit on VHS videotape cassettes
FEES &
DEADLINES
-
All Entries must be Received by 5 p.m. EDT July 24,
2008 OR July 28, 2008 (Late Fee applies)
-
IABC Member: $85 per Entry (Late Fee: Additional
$15 = $100 per Entry)
-
IABC Non-Member: $110 per Entry (Late Fee:
Additional $25 =- $135 per Entry)
-
Entries not accompanied by fee payment will be
disqualified.
-
Entries received with incorrect fee payment will be
judged, but results and any subsequent award will be
held pending payment of correct entry fee.
QUESTIONS
For More Information
please contact,
Judging
-
Judges are selected by invitation from among the
region’s Accredited Business Communicators (ABCs)
and past Gold Quill and Silver Quill winners.
-
All entries are judged by a panel of Tier 1 judges.
Entries with a qualifying score from Tier 1 panel
will be advanced for judging by a panel of Tier 2
judges.
-
Judges may designate
Best of 2008 Award,
Best of Division Awards,
Awards of Excellence and /or Awards of Merit.
-
Judges are not required to give awards if no entries
qualify.
-
All decisions made by
the judges are final.
Notification of Winners
Award winners will be notified by email,
August 25-26, 2008.
Awards will be presented at our 2008 IABC Heritage
Region
Conference, October
12-14, in Hartford, CT., and by local chapters.
Entry Evaluations
-
Written evaluations will be sent to all entrants via
e-mail, August 26-September 5, 2008.
-
Judges will evaluate all entries based on consistent
quality criteria specific to the division/category.
-
Scoring will adhere to the percentages allocated to
the work plan and work sample as detailed in the
Scoring Chart for each division.
Scoring Chart
This chart displays weighting by division of work plan
vs. sample.
Division
Scoring
Division 1: Communication
Management 50% work plan
50% sample
Division 2: Communication
Skills 40% work plan
60%
sample
Division 3: Communication
Creative 25% work plan
75% sample
2008 Category Listing
IMPORTANT:
Multiple categories —
The same project, or parts of a project, may be
submitted in different categories. A work plan should be
created specific to the category --do not
write one work plan and use it for additional
categories. You may submit as many entries as you wish,
but separate fees apply for each entry.
Communication Management
includes projects, programs and campaigns defined by a
communication strategy. They can be initiated by any
type of organization including international bodies,
governments, manufacturing, trading and retail
companies, or services such as utilities, health care,
insurance, financial, etc. Entrants must demonstrate the
full range of planning and management skills such as
research, analysis, strategy, tactical implementation
and evaluation. Entries may include a combination of
communication materials.
Note:
Individual elements of a program, such as brochures, web
sites and newsletters, can also be entered in
Communication Skills
(Division 2)
or Communication Creative
(Division 3).
Communication Skills
includes communication elements (publications,
advertising, web sites, newsletters, etc.) that showcase
technical skills such as editing, writing and design.
Entrants must demonstrate strategic alignment,
creativity and measurable results.
Note: An
individual element may also be entered as part of an
overall program in Communication Management
(Division 1).
Communication Creative
includes elements that showcase creative talent and
design through an essentially communicative function.
Entrants must demonstrate innovation, creativity,
strategic alignment with business goals and effective
graphics communication.
Note:
An individual element may also be entered as part of an
overall program in Communication Management
(Division 1).
CATEGORY 1 GOVERNMENT RELATIONS
Programs targeted at government bodies and government
agencies.
CATEGORY 2 COMMUNITY RELATIONS
Programs targeted at community audiences, including
not-for-profit and volunteer organizations.
CATEGORY 3 CUSTOMER RELATIONS
Programs targeted at customer audiences, including
customer relationship management and customer research.
CATEGORY 4 INTERNATIONAL COMMUNICATIONS
Programs targeted at international audiences, including
multinational consumers and international organizations,
as well as programs undertaken by multinational bodies
(such as the European Union or MERCOSUR).
CATEGORY 5 MEDIA RELATIONS
Programs concentrating on the news media as the main
channel to reach target audiences.
CATEGORY 6 MULTI-AUDIENCE COMMUNICATION
Programs targeted at more than one internal and/or
external audience.
CATEGORY 7 MARKETING COMMUNICATION
Programs aimed at marketing products and/or services to
an external audience.
CATEGORY 8 ISSUES MANAGEMENT AND CRISIS
COMMUNICATION
Programs targeted at external and/or internal audiences
to address trends, issues and/or attitudes that have a
significant impact on an organization, such as labor
relations, crises, mergers, acquisitions, public policy
and the environment.
CATEGORY 9 EMPLOYEE/MEMBER COMMUNICATION
Programs targeted at employee or member audiences.
Includes programs focused on creating awareness,
influencing opinion or behavioral change, management
communication, ethics, morale, internal culture or
change management.
CATEGORY 10 BENEFITS COMMUNICATION
Programs targeted at employee or member audiences.
Includes programs dealing with health and welfare,
savings and pension, stock and compensation, or
recruitment and retention.
CATEGORY 11 STRATEGIC COMMUNICATION
PROCESSES
Programs to develop new strategic approaches to
communication within an organization. They may include
brand and culture audits, employee and market research,
competitive benchmarking and audience analysis. Also
this includes training programs that enhance
communication within an organization or among key
audience groups.
CATEGORY 12 BRAND COMMUNICATION
Branding strategy for new brands and repositioning of
existing ones. This category will show what research
underlies changes in the brand. It comprises brand
architectures, changes in corporate identity and design
solutions that address the brand communication
challenge.
CATEGORY 13 SPECIAL EVENTS – INTERNAL OR
EXTERNAL
This can be an event that marks a significant occasion
supporting the goals of an organization, e.g., an
anniversary, an official opening, a product launch, a
road show, a conference, a customer event or an employee
appreciation event.
CATEGORY 14 ECONOMIC, SOCIAL AND
ENVIRONMENTAL DEVELOPMENT
Programs targeted at community audiences, governments
and funding agencies. The programs concern sustainable
development or other economic, social or environmental
issues. They include international aid, public
awareness, corporate social responsibility, economic
revitalization, cultural preservation, education,
literacy, health, poverty reduction, employment, and
indigenous and heritage protection programs.
CATEGORY 15 MULTILINGUAL COMMUNICATIONS
Programs targeted at bilingual and/or multilingual
audiences, including non-native language speakers.
CATEGORY 16 ELECTRONIC AND DIGITAL COMMUNICATION
Computer-based communication projects produced for
internal or external audiences that primarily use
electronic production and/or delivery tools such as
electronic newsletters, electronic annual reports,
internet sites, intranet sites, blogs and wikis.
CATEGORY 17 ELECTRONIC AND DIGITAL
COMMUNICATION
Computer-based communication projects produced for
internal or external audiences that primarily use
electronic production and/or delivery tools. The
subcategories for Electronic and Digital Communication
are:
a) Electronic
newsletters
b) Electronic
annual reports
c) Electronic
presentations
d) Internet
sites
e) Intranet
sites
f)
Blogs
g) Wikis
CATEGORY 18 AUDIOVISUAL
Programs using sound, video, film, slides, CDs or a
combination of these. The subcategories for Audiovisual
are:
a) Video
programs/overall productions
b) Audio-only programs
c) Slide-and-sound programs
d) Films
e) Podcasts
CATEGORY 19 PUBLICATIONS
Production of
one-color (or more)
internal or external publications in all formats, except
electronic. The subcategories for Publications are:
a) Magazines
b) Newspapers
c) Magapapers/tabloids
d) Newsletters
e) Annual reports
f) Special publications
CATEGORY 20 WRITING
Original materials written for a particular
communication project. The subcategories for Writing
are:
a) Personality
profiles
b) Recurring features or columns
c) Other features
d) Editorials
e) Advertorials
f) Interpretive/expository articles
g) News writing
h) Speeches
i) Scripts
j) News
releases
k) Sales
promotion and marketing
l) Technical
writing
m) Training
materials
n) Writing
for online distribution
CATEGORY 21 PUBLICATION DESIGN
Design of
one-color (or more)
internal or external publications in all formats, except
electronic. The subcategories for Publication Design
are:
a) Magazines
b) Newspapers
c) Maga-papers/tabloids
d) Newsletters
e) Annual reports
f) Brochures and leaflets
CATEGORY 22 OTHER GRAPHIC DESIGN
Design of an organizational brand identity or other
graphic project (cartoons, drawings, paintings,
collages, montages, posters, displays, bulletin boards,
mobiles, invitations, special signs, etc.) where design
is the primary communication function. The subcategories
for Other Graphic Design are:
a) Book and magazine
covers
b) Posters
c) Organizational identity (logos, etc.)
d) Product labels and packaging
e) Direct marketing (direct mailings, branded gifts,
etc.)
f) 3D materials (t-shirts, etc.)
g) Illustrations
CATEGORY 23 INTERACTIVE MEDIA DESIGN
Design of electronic and interactive media elements. The
subcategories for Interactive Media Design are:
a) Internet site
design
b) Intranet site design
c) CD-ROM or DVD
d) E-cards, banner ads, buttons, pop-ups, etc.
CATEGORY 24 OUTDOOR/3-D
The subcategories for Outdoor/3-D are:
a) Billboards
b) Murals and public sculpture
c) Outdoor and transport posters (for use at bus
shelters, airport terminals, “wrapped”
buildings and cars, etc.)
d) Decorations, neon signs, awnings, street
furniture, etc.
CATEGORY 25 PHOTOGRAPHY
Original photographs created or commissioned for a
particular communication project. The subcategories for
Photography are:
a)
Single photos
b) Photo essays
CATEGORY 26 ADVERTISING (CONVENTIONAL
MEDIA)
Creative and innovative use of traditional advertising
media. The subcategories for Advertising (Conventional
Media) are:
a) Film/TV
b) Radio
c) Print
BEFORE YOU SEND:
1.
Have you attached payment with an entry fee form?
2.
Have you included in your entry packages TWO entry forms
attached to TWO copies of
your work plan and work samples?
3.
Have you checked electronic work plan samples –
videotapes, CDs, DVDs, etc. – to make
sure their content is as labeled?
4.
Does your mailing or shipping process include delivery
tracking to help you verify delivery
of your entry?
5.
Have you included your email address so we may deliver
your evaluation forms to you
electronically, and so that we may contact you quickly
if you win?
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